Knolling: The Art of Organizing Objects

You may not know the word Knolling, but you have certainly seen some Knolling images out there. It is a new photography trend and can be an interesting way to showcase your products on your e-commerce site.

Knolling is the art of organizing objects on a flat surface by arranging them by color, size, and angle, as if it were something done by a compulsive organizer. It is not something new, the term south africa numbers created in 1987 by Andrew Kromelow, who worked in the furniture manufacturing company Knoll and had the habit of arranging his tools by playing with the angles of the objects. He started calling this habit Knolling. Nowadays, this organization of objects has become very popular on Instagram and in advertising campaigns.

Knolling Design

Knolling is very pleasing to the eye and has been widely used in the fashion industry. It is an interesting and different way to showcase new products and in some cases present complete looks, as in the photo above.

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It is not mandatory that all items shown in the photo are for sale. In the photo below, the apples were used as an accessory.

Knolling Design

You can use fruits, leaves, grains, origami, photos, and many other objects that can help compose the visual concept of your photo, making the public identify with your images.

The photo is usually taken from an angle from above, but this is not mandatory, since Knolling is about arranging objects, but it is the angle that has become most popular, it may be interesting to use different angles.

Knolling can be used for products related to fashion, accessories, tools, electronics, books, food, and a myriad of other objects. You can see more examples of knolling on the Instagram accounts FlatLays and Knollography .